Thursday, October 27, 2011
Poor Kids
The movie we watched was extremely interesting, yet disturbing. I never really realized how much the media gears their products towards kids. And it ends up that these products help make us who we are. There are no longer just movies or TV shows, there are items that come along with them. Kids are easily accessible to their favorite TV show's clothing, toys, lunch boxes, and snacks. The marketing industry has realized that if kids really love a certain show, the kids will want anything associated with that show. Kids want the stuff that is expense as well because they value expensive things such as designer clothes and high-end toys. The Industry also is getting information about kids in a very creepy way. They would film and observe children with their friends, in grocery stores, and while in the bathroom (shower and toilet). I think this was morally wrong to basically stalk a kid just so you can take their money. This really upset me. And at one point in the movie, an interviewer was filming a bunch of girls hanging out. She told one of them about what she was doing and told the girl not to inform her friends about it. This is teaching this poor girl at an early age to lie to her friends and not tell them everything. Which in the end leads to being a bad and untrustworthy friend. Another terrible thing about all this advertising for children is the images they feel they must portray. For girls, they are to be sexy and pretty like the girls from Bratz. This image leads to young girls wearing inappropriate attire and thinking at an early age that that IS how they are supposed to look. For boys, they need to be tough and violent. Boys are into their video games with tons of violence and think that is how they are supposed to act. These images of boys and girls are making our youth conform in the exact same ways creating essentially violent and "slutty" girls. The marketing industry should not be so interested in these kids, it is wrong and creepy how serious about their jobs get. They are supposed to be child experts, so why do they need to give them bad role models and essentially stalk them?
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